Evaluating Factors Influencing Grocery Store Choice
This paper analyzes consumer preferences toward grocery store choices given a set of attributes of stores. This information will then be used to make inferences on how the opening of a Wal-Mart supercenter would affect the other grocery stores in a small city.
|Date of creation:||2003|
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- Huang, Chung L. & Epperson, James E. & Cude, Brenda J. & Woo, Byung-Joon, 2002. "Wal-Mart Supercenter: The New Low-Price Food Retailer in Town," Choices, Agricultural and Applied Economics Association, vol. 17(2).
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