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Breakout from Bollywood? Internationalization of Indian Film Industry


  • Mark Lorenzen
  • Florian Arun Taeube


In the context of an emerging economy, the paper analyzes indigenous growth and internationalization. Using novel and original data, the paper studies the Indian film cluster in Mumbai, Bollywood. It argues that as the world’s biggest commercial film cluster and a conspicuous growth phenomenon in an emerging economy context, Bollywood can be seen as a paradigmatic case for adding to our understanding of the development of film clusters outside the USA, as well as suggesting more general insights into the growth and internationalization of industries in emerging economies. The empirical analysis of the paper points to the importance of home market, government regulation, and industry structure for Bollywood’s recent export growth. The paper discusses how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai supports the development of a ‘Bollywood model’ of filmmaking with a industry structure remarkably different from Hollywood’s.

Suggested Citation

  • Mark Lorenzen & Florian Arun Taeube, 2007. "Breakout from Bollywood? Internationalization of Indian Film Industry," DRUID Working Papers 07-06, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
  • Handle: RePEc:aal:abbswp:07-06

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    Cited by:

    1. Rajesh K. Pillania & Subhojit Banerjee, 2011. "Entertainment and Economic Contributions of the Indian Hindi Movie Industry," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 15, Edward Elgar Publishing.
    2. Mark Lorenzen, 2007. "Internationalization vs. Globalization of the Film Industry," Industry and Innovation, Taylor & Francis Journals, vol. 14(4), pages 349-357.
    3. Patrik Ström & Evelina Wahlqvist, 2010. "Regional And Firm Competitiveness In The Service‐Based Economy: Combining Economic Geography And International Business Theory," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 101(3), pages 287-304, July.
    4. Yantai Chen & Jing Li & Ruoying Li, 2021. "Cluster Internationalization: Qualitative Review, Theoretical Direction, and the Rise of Emerging Markets’ Themes," Sustainability, MDPI, vol. 13(19), pages 1-26, September.

    More about this item


    Film industry; India; Bollywood; networks; home market; industry structure; exports; institutional change; emerging economies;
    All these keywords.

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