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Report NEP-MKT-2021-09-06
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rohde, Paul & Mau, Gunnar, 2021, "It’s selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 111805, Oct.
- Morrissette, Kendra J. & Lusk, Jayson L., 2021, "The Causal Impact of Grocery Shopping Lists on Consumer Shopping Behavior," 2021 Annual Meeting, August 1-3, Austin, Texas, Agricultural and Applied Economics Association, number 312792, Aug, DOI: 10.22004/ag.econ.312792.