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Report NEP-MKT-2018-04-16
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Arab, Nazanin, 2018, "Relationship between dimensions of Brand Equity and 4Ps of Marketing Mix - Place, Product, Promotion, & Price: Coca Cola - Consumer Based Qualitative Survey," MPRA Paper, University Library of Munich, Germany, number 85086, Jan, revised 10 Feb 2018.
- Baye, Irina & Reiz, Tim & Sapi, Geza, 2018, "Customer recognition and mobile geo-targeting," DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), number 285.
- Foros, Øystein & Nguyen-Ones, Mai & Frode, Steen, 2017, "The Effects of a Day Off from Retail Price Competition: Evidence on Consumer Behavior and Firm Performance in Gasoline Retailing," Discussion Paper Series in Economics, Norwegian School of Economics, Department of Economics, number 1/2018, Nov.
- Maarten Janssen & Sandro Shelegia, 2018, "Beliefs and Consumer Search in a Vertical Industry," Working Papers, Barcelona School of Economics, number 1033, Mar.
- Veronika Yu. Chernova & Alexander M. Zobov & Vasily S. Starostin & Galina V. Butkovskaya, 2017, "Sustainable marketing communication strategies of Russian companies under the import substitution policy," Post-Print, HAL, number hal-01705739, Dec, DOI: 10.9770/jesi.2017.5.2(5).
- Prüfer, Jens & Dengler, Sebastian, 2018, "Consumers' Privacy Choices in the Era of Big Data," Discussion Paper, Tilburg University, Center for Economic Research, number 2018-012.
- Oecd, 2018, "Improving online disclosures with behavioural insights," OECD Digital Economy Papers, OECD Publishing, number 269, Apr, DOI: 10.1787/39026ff4-en.
- Itai Ater & Oren Rigbi, 2018, "The Effects of Mandatory Disclosure of Supermarket Prices," CESifo Working Paper Series, CESifo, number 6942.
- Zvika Neemam & Aniko Ory & Jungju Yu, 2016, "The Benefit of Collective Reputation," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2068, Dec, revised Apr 2018.
- Ngo Van Long & Martin Richardson & Frank Stähler, 2018, "Media, Fake News, and Debunking," CESifo Working Paper Series, CESifo, number 6949.
- Ivaldi, Marc & Muller-Vibes, Catherine, 2018, "The Differentiated Effect of Advertising on Readership: Evidence from a Two-Sided Market Approach," TSE Working Papers, Toulouse School of Economics (TSE), number 18-900, Mar.
- Deodhar, Satish Y. & Singh, Swati & Tank, Nikita, 2018, "Grapevine or Informed Selection: Significance of Quality Attributes in India’s Emerging Wine Market," IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department, number WP 2018-03-01, Mar.
- Nathalie Veg-Sala, 2017, "The impact of stereotyped and non-stereotyped brand genders on cross-gender extension evaluations," Post-Print, HAL, number hal-01735491, Dec, DOI: 10.15640/jmm.v5n2a6.
- Damien Chaney & Mathilde Pulh & Rémi Mencarelli, 2018, "When the arts inspire businesses: Museums as a heritage redefinition tool of brands," Post-Print, HAL, number hal-01698405, Apr, DOI: 10.1016/j.jbusres.2017.10.023.
- Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
- Arindrajit Dube & Jeff Jacobs & Suresh Naidu & Siddharth Suri, 2018, "Monopsony in Online Labor Markets," NBER Working Papers, National Bureau of Economic Research, Inc, number 24416, Mar.
- Jong-Hee Hahn & Chan KIm, 2018, "Input price discrimination with differentiated final products," Working papers, Yonsei University, Yonsei Economics Research Institute, number 2018rwp-118, Apr.
- Bérangère Brial & Evelyne Rousselet, 2017, "Sales force in front of their poor customers: the case of retail banking
[Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail]," Post-Print, HAL, number hal-01682321, Nov.