Printed from https://ideas.repec.org/n/nep-mkt/2018-01-29.html
Report NEP-MKT-2018-01-29
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Greg Taylor, 2020, "Competing Sales Channels," Economics Series Working Papers, University of Oxford, Department of Economics, number 843, Apr.
- Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018, "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers, Toulouse School of Economics (TSE), number 18-878, Jan.
- Jérôme Lacoeuilhe & Selima Ben Mrad & Samy Belaïd & Maria Petrescu, 2017, "Are brand benefits perceived differently in less developed economies ? A scale development and validation," Post-Print, HAL, number hal-01672929, DOI: 10.1057/s41270-017-0024-4.
- Aaron Arndt & David M Harrison & Mark A. Lane & Michael J. Seiler & Vicky L Seiler, 2017, "Real Estate Agent Target Marketing: Are Buyers Drawn Towards Particular Real Estate Agents?," Framed Field Experiments, The Field Experiments Website, number 00629.
- E. Carroni & L. Ferrari & S. Righi, 2018, "The Price of Discovering Your Needs Online," Working Papers, Dipartimento Scienze Economiche, Universita' di Bologna, number wp1116, Jan.
- Watson, Dorothy & Whelan, Christopher T & Maître, Bertrand & Williams, James, 2017, "The experience of economic stress among families with children during the Irish recession," Papers, Economic and Social Research Institute (ESRI), number RB20170404.
- Aashish Argade & Laha, A. K., 2018, "Marketplace Options in an Emerging Economy Local Food Marketing System- Producers’ Choices, Choice Determinants and Requirements," IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department, number WP 2018-01-01, Jan.
- Hajer Bachouche & Ouidade Sabri-Zaaraoui, 2017, "Are all customer empowerment strategies equally beneficial? The role of brand familiarity and type of empowerment strategies," Post-Print, HAL, number hal-01619956, May.
- Kim Oosterlinck & Anne-Sophie Radermecker, 2018, "The Master of …”: Creating Names for Art History and the Art Market," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 18-007, Jan.