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Report NEP-MKT-2017-03-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Thöne, Miriam & Rasch, Alexander & Wenzel, Tobias, 2016, "Business models in commercial media markets: Bargaining, advertising, and mixing," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145785.
- Tampubolo, Bantu & Purba, Martin, 2015, "Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Kasus Pada KASKUS)
[Influence of Brand Image And Quality Service Through the Buying Decision Against Interests Buy (Case Study On KASKUS)]," MPRA Paper, University Library of Munich, Germany, number 77037, Nov. - Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015, "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper, University Library of Munich, Germany, number 76779, Jun, revised 15 Aug 2015.
- Sahm, Marco & Greiner, Tanja, 2016, "How Effective Are Advertising Bans? On the Demand for Quality in Two-Sided Media Markets," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145724.
- Rodell, Jessica B. & Booth, Jonathan E. & Lynch, John W. & Zipay, Kate P., 2017, "Corporate volunteering climate: mobilizing employee passion for societal causes and inspiring future charitable action," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 69524, Oct.
- Shaikh, Taha & Zahid, Marium, 2016, "Retention Strategies to Increase Organizational Commitment and Reduce Employee Turnover in Hospitality Sector of Karachi, Pakistan," MPRA Paper, University Library of Munich, Germany, number 76746, Nov, revised 15 Jan 2017.
- Jana Friedrichsen, 2017, "Is Socially Responsible Production a Normal Good?," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1644.
- Mikolik, Gerlinde, 2017, "Building best practice automotive after sales network : The Volkswagen case," Other publications TiSEM, Tilburg University, School of Economics and Management, number 77cc7c21-c28a-414f-93ac-c.
- Born, Benjamin & Pfeifer, Johannes, 2016, "Uncertainty-driven business cycles: assessing the markup channel," VfS Annual Conference 2016 (Augsburg): Demographic Change, Verein für Socialpolitik / German Economic Association, number 145608.