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Report NEP-MKT-2016-02-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Andreas Hildenbrand & Rainer Kühl & Anne Piper, 2015, "Do Negative Headlines Really Undermine the Credibility of a Quality Label? A Quasi-Natural Experiment," MAGKS Papers on Economics, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung), number 201514.
- Gabriel Garber & Márcio Issao Nakane, 2016, "Commercial Platforms With Heterogeneous Participants," Working Papers Series, Central Bank of Brazil, Research Department, number 417, Jan.
- Zhen, Chen & Zheng, Xiaoyong, 2015, "Measuring the Informational Value of Interpretive Shelf Nutrition Labels to Shoppers," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California, Agricultural and Applied Economics Association, number 212812, DOI: 10.22004/ag.econ.212812.
- Villas-Boas, Sofia B & Toledo, Chantal, 2016, "Safe or Not? Consumer Responses to Recalls with Traceability," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series, Department of Agricultural & Resource Economics, UC Berkeley, number qt2348568h, Jan.
- Bakó, Barna & Kálecz-Simon, András, 2016, "Quota bonuses as localized sales bonuses," Corvinus Economics Working Papers (CEWP), Corvinus University of Budapest, number 2016/01, Jan.
- Martin Klepek & Kateřina Matušínská, 2015, "Factors influencing marketing communication perception by singles in Czech Republic," Working Papers, Silesian University, School of Business Administration, number 0025, Dec.
- Pio Baake & Andreas Harasser & Friederike Heiny, 2016, "Information Acquisition in Vertical Relations," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1543.
- Christian Longhi & Marcello M. Mariani & Sylvie Rochhia, 2016, "Sharing and Tourism: The Rise of New Markets in Transport," GREDEG Working Papers, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France, number 2016-01, Jan.
- Item repec:spo:wpmain:info:hdl:2441/2lcqvok1m996m9pb3ctnmerhpq is not listed on IDEAS anymore
- Shambhavi Tamrakar & Bharti Venkatesh, 2015, "A Study On Retail Fmcg Marketing In Rural India," Working papers, Voice of Research, number 2015-09-12, Sep.