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Report NEP-MKT-2015-07-11
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Alam Kazmi, Syed Hasnain, 2015, "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper, University Library of Munich, Germany, number 65424, May, revised 05 May 2015.
- Luis Aguiar & Joel Waldfogel, 2015, "Quality Predictability and the Welfare Benefits from New Products: Evidence from the Digitization of Recorded Music," JRC Working Papers on Digital Economy, Joint Research Centre, number 2015-02, Feb.
- Gilad Sorek, 2015, "Location and Product Choice in Option Demand Markets," Auburn Economics Working Paper Series, Department of Economics, Auburn University, number auwp2015-07, Jun.
- Banerjee, Tanushri & Banerjee, Arindam, 2015, "Evaluating the Purchase Process of Household Appliances Accounting for Consumers’ Attitudes towards Eco-Friendly and Sustainable Consumption Behavior," IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department, number W.P.2015-06-01, Jun.
- Gregory S. Crawford, 2015, "The economics of television and online video markets," ECON - Working Papers, Department of Economics - University of Zurich, number 197, Jun.
- Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014, "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper, University Library of Munich, Germany, number 65391, Nov.
- Estrella Gomez Herrera & Bertin Martens, 2015, "Language, copyright and geographic segmentation in the EU Digital Single Market for music and film," JRC Working Papers on Digital Economy, Joint Research Centre, number 2015-04, Apr.