Printed from https://ideas.repec.org/n/nep-mkt/2010-03-13.html
Report NEP-MKT-2010-03-13
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Item repec:ner:leuven:urn:hdl:123456789/229404 is not listed on IDEAS anymore
- Item repec:ner:leuven:urn:hdl:123456789/229409 is not listed on IDEAS anymore
- Grönroos, Christian & Ravald, Annika, 2009, "Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications," Working Papers, Hanken School of Economics, number 542, Aug.
- Christian, Grönroos & Leppänen, Hanna, 2009, "The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type," Working Papers, Hanken School of Economics, number 543, Oct.
- Heinonen, Kristina & Strandvik, Tore & Mickelsson, Karl-Jacob & Edvardsson, Bo & Sundström, Erik & Andersson, Per, 2009, "Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?," Working Papers, Hanken School of Economics, number 546, Dec.
- Azar, Ofer H., 2009, "Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy," MPRA Paper, University Library of Munich, Germany, number 20962.
- John Thanassoulis & David Gill, 2010, "The Optimal Marketing Mix of Posted Prices, Discounts and Bargaining," Economics Series Working Papers, University of Oxford, Department of Economics, number 479, Feb.
- Grönroos, Christian, 2009, "Towards Service Logic: The Unique Contribution of Value Co-Creation," Working Papers, Hanken School of Economics, number 544, Dec.
- Mickelsson, Jacob, 2009, "Activityscape Mapping: Consumer Activity Systems as Service Context," Working Papers, Hanken School of Economics, number 545, Dec.
- Item repec:ner:toulou:http://neeo.univ-tlse1.fr/2448/ is not listed on IDEAS anymore
- Item repec:ner:leuven:urn:hdl:123456789/233800 is not listed on IDEAS anymore
- Stijn Ferrari, 2010, "Discriminatory fees, coordination and investment in shared ATM networks," Working Paper Research, National Bank of Belgium, number 184, Jan.
- Reisinger, Markus, 2010, "Unique Equilibrium in Two-Part Tariff Competition between Two-Sided Platforms," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich, number 308, Feb.
- Deliana Kostova & Hana Ross & Evan Blecher & Sara Markowitz, 2010, "Prices and Cigarette Demand: Evidence from Youth Tobacco Use in Developing Countries," NBER Working Papers, National Bureau of Economic Research, Inc, number 15781, Feb.
- Robert S. Kaplan, 2010, "Conceptual Foundations of the Balanced Scorecard," Harvard Business School Working Papers, Harvard Business School, number 10-074, Mar.