Printed from https://ideas.repec.org/n/nep-mkt/2008-06-21.html
Report NEP-MKT-2008-06-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Granlund, David & Rudholm, Niklas, 2008, "Consumer Loyalty in the Swedish Pharmaceuticals Market," HUI Working Papers, HUI Research, number 17, Jun.
- Item repec:dgr:uvatin:20080020 is not listed on IDEAS anymore
- Item repec:dgr:umamet:2008007 is not listed on IDEAS anymore
- Daunfeldt, Sven-Olov & Orth, Matilda & Rudholm, Niklas, 2008, "Does the Quality of Store Brands Affect the Number of National Brand Suppliers?," HUI Working Papers, HUI Research, number 18, Jun.
- KIYGI CALLI, Meltem & WEVERBERGH, Marcel & FRANSES, Philip Hans, 2008, "Modeling the effectiveness of hourly direct-response radio commercials," Working Papers, University of Antwerp, Faculty of Business and Economics, number 2008005, Apr.
- Bernard F. Lentz & David N. Laband, 2008, "The Impact of College Athletics on Employment in the Restaurant and Accommodations Industries," Working Papers, International Association of Sports Economists;North American Association of Sports Economists, number 0803, Jun.