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Report NEP-MKT-2008-04-15
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rajagopal, 2008, "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-02-MKT, Mar.
- Chandra, Ambarish, 2008, "Targeted Advertising: The Role of Subscriber Characteristics in Media Markets," MPRA Paper, University Library of Munich, Germany, number 7955, Mar.
- José Cadima Ribeiro & José de Freitas Santos, 2008, "Portuguese quality wine and the region-of-origin effect: consumers' and retailers' perceptions," NIPE Working Papers, NIPE - Universidade do Minho, number 11/2008.
- Rajagopal, 2008, "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2008-01-MKT, Mar.
- Yoonhee Tina Chang & Catherine Waddams Price, 2008, "Gain or Pain: Does Consumer Activity Reflect Utility Maximisation?," Working Papers, Centre for Competition Policy, University of East Anglia, number 08-15, Feb.
- Dennis Campbell & Srikant M. Datar & Tatiana Sandino, 2008, "Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry," Harvard Business School Working Papers, Harvard Business School, number 08-091, Apr.
- Gary Richardson, 2008, "Brand Names Before the Industrial Revolution," NBER Working Papers, National Bureau of Economic Research, Inc, number 13930, Apr.
- Kyle Hyndman & Saltuk Ozerturk, 2008, "Consumer Information in a Market for Expert Services," Departmental Working Papers, Southern Methodist University, Department of Economics, number 0801, Apr.
- Chandra, Ambarish & Collard-Wexler, Allan, 2008, "Mergers in Two-Sided Markets: An Application to the Canadian Newspaper Industry," MPRA Paper, University Library of Munich, Germany, number 7954, Mar.
- Rosa Branca Esteves, 2008, "Price Discrimination with Partial Information: Does it pay off?," NIPE Working Papers, NIPE - Universidade do Minho, number 12/2008.