Printed from https://ideas.repec.org/n/nep-mkt/2008-04-04.html
Report NEP-MKT-2008-04-04
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Carlos Brito, 2008, "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 268, Mar.
- K. Coussement & D. Van Den Poel, 2008, "Integrating the Voice of Customers through Call Center Emails into a Decision Support System for Churn Prediction," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 08/502, Feb.
- Eleonora Di Maria & Stefano Micelli, 2008, "SMEs and Competitive Advantage: a Mix of Innovation, Marketing and ICT. The Case of "Made in Italy"," "Marco Fanno" Working Papers, Dipartimento di Scienze Economiche "Marco Fanno", number 0070.
- Y. Fassin, 2008, "The Stakeholder Model Refined," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 08/504, Feb.
- Tauchmann, Harald & Göhlmann, Silja & Requate, Till & Schmidt, Christoph M., 2008, "Tobacco and Alcohol: Complements or Substitutes? A Structural Model Approach," IZA Discussion Papers, IZA Network @ LISER, number 3412, Mar.
- T. Faseur & M. Geuens, 2008, "Using the Right Emotion to Promote the Right Product to the Right Person," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 08/501, Feb.