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Architectural Design in Hotel Industry – Contemporary Challenges, Approaches to Sustainability and Emotional Aspects for Competitiveness of the Tourism Offer

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024

Author

Listed:
  • Floričić, Tamara
  • Šker, Irena
  • Molnar, Noemi

Abstract

Architecture and design have always played a significant role in the tourism system, where they become key factors in hotel positioning and influence its business performance. Modern tourism demand is looking for more than the location and basic services that the hotel provides; the emphasis is on style, personalized and innovative approach. Innovations affect the specifics of design, and the overall atmosphere of the space, which architecture and design have a direct impact on. The purpose of the paper is to investigate the process of architecture and design in the context of contemporary challenges, approaches to sustainability and emotional aspects for the competitiveness of hotels on the Croatian coast. The research methodology includes qualitative processing of data collected through in-depth interviews with architects and designers of the hotel space and environment, as well as comparative analysis. The results of the research confirmed the key role of architecture and design in creating special experiences for guests and the importance of creating a pleasant atmosphere and providing superior service for success in the hotel industry. The results present a platform to the formation of a new model of competitiveness that contributes to the scientific and professional development of the hotel industry.

Suggested Citation

  • Floričić, Tamara & Šker, Irena & Molnar, Noemi, 2025. "Architectural Design in Hotel Industry – Contemporary Challenges, Approaches to Sustainability and Emotional Aspects for Competitiveness of the Tourism Offer," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024, pages 360-378, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr24:317973
    DOI: 10.54820/entrenova-2024-0030
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    References listed on IDEAS

    as
    1. Becerra, Manuel & Santaló, Juan & Silva, Rosario, 2013. "Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry," Tourism Management, Elsevier, vol. 34(C), pages 71-79.
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    More about this item

    Keywords

    architecture; design; hotel industry; contemporary aspects; emotional aspects; competitivenes; smart hotels; sustainability;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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