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Socially Responsible Investing and Business Model Innovation: Prosocial Levelling

In: Socially Responsible Business Models for International Brands

Author

Listed:
  • Rama Kanungo

Abstract

Socially responsible investing, unlike traditional investment vehicles, secures investments from socially conscious investors for societal welfare and collective well-being. Businesses adopt prosocial mandates to reorient their existing business model, where social principles guide their investment decisions. The nexus between socially responsible investing (SRI) and business model innovation (BMI) remains a compelling discourse within the sustainability literature. The legacy of SRI dates back to the early 19th century; however, SRI gained academic traction in the 1980s. The interplay between SRI and BMI remains subsumed within the environmental, social and governance (ESG) framework. This chapter provides a critique of SRI and its association with BMI and illustrates the increasing prosocial visibility of SRI within ESG mandates. In recent times, the synergy between SRI and BMI has been transforming the business landscape, leading to responsible financing, where financial prosperity and societal impact supplement each other, creating inclusivity, shaping financial subjectivity and advancing social levelling.

Suggested Citation

  • Rama Kanungo, 2026. "Socially Responsible Investing and Business Model Innovation: Prosocial Levelling," World Scientific Book Chapters, in: Suraksha Gupta & Parth Patel & Arijit De (ed.), Socially Responsible Business Models for International Brands, chapter 4, pages 57-72, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789819814916_0004
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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General

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