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MSP Research: Co-creation of Value via University–Industry Linkages

In: Socially Responsible Business Models for International Brands

Author

Listed:
  • Suraksha Gupta
  • Natalia Yannopoulou
  • Kavita Sharma
  • S. P. Sharma

Abstract

Collaborations between academic research platforms, such as MSP Research, and industry platforms, such as the PHD Chamber of Commerce in India (PHDCCI), recognised as University–Industry Linkages (UIL), can facilitate the co-creation of value for the stakeholder community. This holy grail of value creation offers opportunities for cutting-edge research with innovation for excellence that policymakers seek. Such linkages contribute to the inclusive growth of the economy by identifying skills the industry will need in the future and readying the talent coming out of universities for the future with those skills. Both academic and industry partners in a UIL agreement can facilitate the co-creation of knowledge and skills from different parts of the world. The exchange of expertise for skill identification, development and management ensures that universities deliver the skills that businesses require against a fast-changing backdrop of technological advancements. Both large- and small-scale businesses can leverage opportunities offered by UILs, which will help in value co-creation for the global stakeholder community. In the future, UILs will need to focus on activities and programmes that can maximise the impact of innovations on businesses and society.

Suggested Citation

  • Suraksha Gupta & Natalia Yannopoulou & Kavita Sharma & S. P. Sharma, 2026. "MSP Research: Co-creation of Value via University–Industry Linkages," World Scientific Book Chapters, in: Suraksha Gupta & Parth Patel & Arijit De (ed.), Socially Responsible Business Models for International Brands, chapter 1, pages 1-15, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789819814916_0001
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    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General

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