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A Concave Quadratic Programming Marketing Strategy Model with Product Life Cycles

In: Advances In Quantitative Analysis Of Finance And Accounting

Author

Listed:
  • Paul Y. Kim

    (Clarion University of Pennsylvania, USA)

  • Chin W. Yang

    (Clarion University of Pennsylvania, USA)

  • Cindy Hsiao-Ping Peng

    (Yu Da College of Business, Taiwan)

  • Ken Hung

    (National Dong Hua University, Taiwan)

Abstract

As a more general approach, the authors formulate a concave quadratic programming model of the marketing strategy (QPMS) problem. Due to some built-in limitations of its corresponding linear programming version, the development of the QPMS model is necessary to further improve the research effort of evaluating the profit and sales impact of alternative marketing strategies. It is the desire of the authors that this study will increase the utilization of programming models in marketing strategy decisions by removing artificially restrictive limitations necessary for linear programming solutions, which preclude the study of interaction effects of quantity and price in the objective function. The simulation analysis of the QPMS and its linear counterpart LPMS indicates that the solutions of the QPMS model are considerably more consistent with a priori expectations of theory and real world conditions.

Suggested Citation

  • Paul Y. Kim & Chin W. Yang & Cindy Hsiao-Ping Peng & Ken Hung, 2008. "A Concave Quadratic Programming Marketing Strategy Model with Product Life Cycles," World Scientific Book Chapters, in: Cheng-Few Lee (ed.), Advances In Quantitative Analysis Of Finance And Accounting, chapter 2, pages 15-26, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789812791696_0002
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    More about this item

    Keywords

    Hedging Strategies; Expense Mismatching; Stock Split; Trading Volume; Portfolio Optimization; Intraday Patterns; Earnings Management; International Winner-Loser Effect;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • G3 - Financial Economics - - Corporate Finance and Governance

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