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Embracing a Customer-Centric Approach: How Supply Chains Can Evolve

In: Supply Chain 5.0 The Next Generation of Business Success Through Customer Centricity, Sustainability & Human Rights and Digitalization

Author

Listed:
  • Prateek Jain
  • Mabel C. Chou

Abstract

Imagine you are browsing an online store to buy a pair of shoes. You find the perfect pair, select the right size, and proceed to the checkout page. But wait, there’s an additional shipping charge that wasn’t mentioned earlier, and the estimated delivery date is a week later than you expected. Frustrated, you abandon your shopping cart and begin your search again…

Suggested Citation

  • Prateek Jain & Mabel C. Chou, 2023. "Embracing a Customer-Centric Approach: How Supply Chains Can Evolve," World Scientific Book Chapters, in: Supply Chain 5.0 The Next Generation of Business Success Through Customer Centricity, Sustainability & Human Rights and Digitalization, chapter 1, pages 1-22, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811278662_0001
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    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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