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Issues of Involving the Potential of Environmental Marketing in Regional Development

In: Climate-Smart Innovation Social Entrepreneurship and Sustainable Development in the Environmental Economy

Author

Listed:
  • Victoria A. Bondarenko
  • Natalia M. Przedetskaya
  • Tamara I. Razinkova
  • Khachatur Baboyan

Abstract

The chapter examines the initiatives manifested in Russia for the sustainable development of the economy of the regions. The awareness of the importance of this direction for the transformation of the regional socio-economic system is emphasized. Conclusions are drawn about the need to involve the potential of environmental marketing in the issues of the socio-ecological and economic agenda. One of the significant tasks of environmental marketing in the positive transformation of the regional economy is the involvement of the population in the sustainable development agenda.

Suggested Citation

  • Victoria A. Bondarenko & Natalia M. Przedetskaya & Tamara I. Razinkova & Khachatur Baboyan, 2023. "Issues of Involving the Potential of Environmental Marketing in Regional Development," World Scientific Book Chapters, in: Elena G Popkova & Natalia G Vovchenko & Olga V Andreeva (ed.), Climate-Smart Innovation Social Entrepreneurship and Sustainable Development in the Environmental Economy, chapter 23, pages 349-356, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811264252_0023
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    More about this item

    Keywords

    Climate-smart Innovation; Social Entrepreneurship; Sustainable Development; Environmental Economy; Green Economy; Environmental Marketing; Green Entrepreneurship Practices; COVID-19; Regional Economy; Natural Territory;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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