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Medical Ecology and Organizational Marketing Solution Within the Smart City Concept Aimed at Improving the Quality of Life of the Population

In: Climate-Smart Innovation Social Entrepreneurship and Sustainable Development in the Environmental Economy

Author

Listed:
  • Victoria A. Bondarenko
  • Viacheslav A. Chisnikov
  • Natalya N. Zubareva
  • Mikhail Yu. Zarubin

Abstract

In this chapter, considering the focus of society on economic, environmental, and social efficiency, the authors discuss the need for medical ecology at the present stage of societal development and the original need for its inclusion in territorial development planning. The authors justify the thesis that there are additional risks of environmentally caused and environmentally dependent diseases when the population lives in urban agglomerations. The authors see the smart city concept as an organizational marketing solution that is initially oriented towards the needs of the area’s target audiences. The chapter argues that health care should be fully integrated as a congruent module into the smart city concept to include the basics of environmental medicine and preventive health services that reduce risks to the population, thereby increasing life expectancy and the quality of life of the population.

Suggested Citation

  • Victoria A. Bondarenko & Viacheslav A. Chisnikov & Natalya N. Zubareva & Mikhail Yu. Zarubin, 2023. "Medical Ecology and Organizational Marketing Solution Within the Smart City Concept Aimed at Improving the Quality of Life of the Population," World Scientific Book Chapters, in: Elena G Popkova & Natalia G Vovchenko & Olga V Andreeva (ed.), Climate-Smart Innovation Social Entrepreneurship and Sustainable Development in the Environmental Economy, chapter 22, pages 339-348, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811264252_0022
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    More about this item

    Keywords

    Climate-smart Innovation; Social Entrepreneurship; Sustainable Development; Environmental Economy; Green Economy; Environmental Marketing; Green Entrepreneurship Practices; COVID-19; Regional Economy; Natural Territory;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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