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Use of Project Formation to Stimulate Innovation in a Traditional Big Business A Case Study of Communications Businesses in Japan

In: Project-Based Organization In The Knowledge-Based Society

Author

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  • Mitsuru Kodama

    (Nihon University, Japan)

Abstract

The following sections are included:Management Change in CorporationDigital Communication Revolution at NTTTop management builds project-based organizationProject-based organization characteristics and emergent and entrepreneurial strategiesTerminal adapter developmentNTT and Microsoft cooperation: MSN, the Microsoft Network (MSN); April 1996 service startupPromoting business through joint ventures — establishing GrR HomeNet CorporationG-Square for Internet shopping and goo, the search engineNew projects arising from mixed projectsNew and Practical Insights into this CaseCreating project-based organizations in a heterogeneous organizationRadical change of organization cultureIntegrating strategiesLeadership by project leaders

Suggested Citation

  • Mitsuru Kodama, 2007. "Use of Project Formation to Stimulate Innovation in a Traditional Big Business A Case Study of Communications Businesses in Japan," World Scientific Book Chapters, in: Project-Based Organization In The Knowledge-Based Society, chapter 7, pages 193-210, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781860948640_0007
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