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Integration

In: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation

Author

Listed:
  • George Tesar
  • Hamid Moini
  • Olav Jull Sørensen

Abstract

The research objective was to learn how smaller manufacturing enterprises commit to green marketing strategies. The main purpose was to map all major parts of the decision process and formulate a conceptual framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives. It is difficult to construct a comprehensive all-inclusive framework due to the diversity of how smaller manufacturing enterprises are managed and operate in competitive domestic and foreign markets. Based on our research, we believe that the following framework provides at least a start in developing a more comprehensive model in the future (see Fig. 9.1)…

Suggested Citation

  • George Tesar & Hamid Moini & Olav Jull Sørensen, 2018. "Integration," World Scientific Book Chapters, in: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation, chapter 9, pages 159-169, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786344816_0009
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    More about this item

    Keywords

    SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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