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International Implications of Green Strategies and Consumption Behavior

In: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation

Author

Listed:
  • George Tesar
  • Hamid Moini
  • Olav Jull Sørensen

Abstract

An increasing number of smaller manufacturing enterprises participate in international marketing activities. They respond to various market demands from green consumers. Each international market exhibits different levels of consumer demand for green products and services. Consumer inputs and demands for green consumer products and services are high in economically and socially advanced markets, but substantially lower in economically and socially challenged markets…

Suggested Citation

  • George Tesar & Hamid Moini & Olav Jull Sørensen, 2018. "International Implications of Green Strategies and Consumption Behavior," World Scientific Book Chapters, in: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation, chapter 8, pages 145-158, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786344816_0008
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    More about this item

    Keywords

    SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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