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Emerging Green Concerns and Managers of Smaller Manufacturing Enterprises

In: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation

Author

Listed:
  • George Tesar
  • Hamid Moini
  • Olav Jull Sørensen

Abstract

Awareness of green concerns among consumers is rapidly expanding worldwide. Changes in consumption of products and services range from industrial uses to personal consumption. Consumer concerns include energy conservation, use of chemicals that present a danger to nature, use of nonrenewable resources, and the carbon footprints of their own consumption, among other environmental concerns. In complex, highly dynamic, and technologically laden markets, consumers’ escalating concerns over green issues include the growing demand for green products and services and their distribution. Green consumers worldwide are reexamining their consumption habits and how they can safely dispose of the remains of products and services, especially green products and services. This evolving post-consumption behavior has become a challenge for smaller manufacturing enterprises…

Suggested Citation

  • George Tesar & Hamid Moini & Olav Jull Sørensen, 2018. "Emerging Green Concerns and Managers of Smaller Manufacturing Enterprises," World Scientific Book Chapters, in: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation, chapter 7, pages 129-143, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786344816_0007
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    More about this item

    Keywords

    SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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