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Introduction to Managerial Implications of Green Strategy

In: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation

Author

Listed:
  • George Tesar
  • Hamid Moini
  • Olav Jull Sørensen

Abstract

In one of our recent studies in Denmark, a manager of a smaller manufacturing enterprise told us that governments do not motivate managers to be green consumers. Consumers are concerned about conservation of natural resources, sustainability, and green products and services. Managers respond to consumers’ demands because they remain profitable if they do so. We received similar responses from other Danish managers later in the study. Danish managers are not unique; managers of smaller manufacturing enterprises in North America, Europe, and other parts of the world share similar opinions. In the minds of consumers worldwide, green products and services are important to them and their consumption; they closely link consumption of green products and services with their lifestyles and their own overall well-being as well as of their families…

Suggested Citation

  • George Tesar & Hamid Moini & Olav Jull Sørensen, 2018. "Introduction to Managerial Implications of Green Strategy," World Scientific Book Chapters, in: Mapping Managerial Implications of Green Strategy A Framework for Sustainable Innovation, chapter 1, pages 1-16, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781786344816_0001
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    More about this item

    Keywords

    SMEs; Green Issues; Marketing Strategies; Carbon Footprint; Management Strategies;
    All these keywords.

    JEL classification:

    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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