IDEAS home Printed from https://ideas.repec.org/h/tkp/mklp13/837-844.html
   My bibliography  Save this book chapter

The Role of Social Media in Building Awareness of Responsible Consumption

Author

Listed:
  • Monika Nalewajek

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Radoslaw Macik

    (Maria Curie-Sklodowska University in Lublin, Poland)

Abstract

Responsible consumption in times of changes in both- economic and ecological phenomenon is very important, but complex. It can be manifested in many ways. It could be described at slogans: reduce, reuse, recycle, rethink. This philosophy is therefore designed to educate consumers about the rational use of products and services, and thus reduce resource consumption, and to proclaim the ideas of recycling and reuse of products. Lending is gaining in importance, processing, exchange and sharing with others - instead of buying. The paper shows that shaping responsible consumption in offline world could be ineffective, and using social media can be beneficial. The authors attempted to determine whether there are present and how can be developed responsible consumption behavior on social networking sites like: Facebook, Pinterest and Youtube.

Suggested Citation

  • Monika Nalewajek & Radoslaw Macik, 2013. "The Role of Social Media in Building Awareness of Responsible Consumption," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013, ToKnowPress.
  • Handle: RePEc:tkp:mklp13:837-844
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-330.pdf
    File Function: full text
    Download Restriction: no

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-02-4/MakeLearn2013.pdf
    File Function: Conference Programme
    Download Restriction: no

    More about this item

    Keywords

    responsible consumption; reduce; reuse; recycle;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:mklp13:837-844. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik). General contact details of provider: http://www.toknowpress.net/proceedings/978-961-6914-02-4/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.