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The Role of Social Media in Building Awareness of Responsible Consumption


  • Monika Nalewajek

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Radoslaw Macik

    (Maria Curie-Sklodowska University in Lublin, Poland)


Responsible consumption in times of changes in both- economic and ecological phenomenon is very important, but complex. It can be manifested in many ways. It could be described at slogans: reduce, reuse, recycle, rethink. This philosophy is therefore designed to educate consumers about the rational use of products and services, and thus reduce resource consumption, and to proclaim the ideas of recycling and reuse of products. Lending is gaining in importance, processing, exchange and sharing with others - instead of buying. The paper shows that shaping responsible consumption in offline world could be ineffective, and using social media can be beneficial. The authors attempted to determine whether there are present and how can be developed responsible consumption behavior on social networking sites like: Facebook, Pinterest and Youtube.

Suggested Citation

  • Monika Nalewajek & Radoslaw Macik, 2013. "The Role of Social Media in Building Awareness of Responsible Consumption," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013, ToKnowPress.
  • Handle: RePEc:tkp:mklp13:837-844

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    responsible consumption; reduce; reuse; recycle;


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