IDEAS home Printed from https://ideas.repec.org/h/spr/sptchp/978-3-032-16498-8_8.html

Sustainable Value in Action: Case Studies

In: Sustainable Marketing

Author

Listed:
  • Dobromir Kirilov Stoyanov

    (University of Strasbourg, EM-Strasbourg Business School, HuManiS Research Center (UR 7308))

Abstract

This chapter features five teaching case studies, each designed to help students apply sustainable marketing concepts to real-world business scenarios across diverse industries. These case studies cover fast-moving consumer goods (FMCG), the fragrance industry, retail, the tobacco sector, and the evolving profile of the modern sustainable consumer. Each case is structured to illustrate how sustainability is integrated into marketing strategies, supply chains, and corporate decision-making, while also highlighting the challenges of regulatory compliance, consumer skepticism, greenwashing, and market barriers such as high prices and unclear labeling. The chapter is specifically intended for educational use, providing students with practical examples, critical analysis, and a set of discussion questions for each case study to foster classroom engagement, debate, and deeper understanding of effective sustainable marketing practices.

Suggested Citation

  • Dobromir Kirilov Stoyanov, 2026. "Sustainable Value in Action: Case Studies," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 8, pages 125-145, Springer.
    • Handle: RePEc:spr:sptchp:978-3-032-16498-8_8
    DOI: 10.1007/978-3-032-16498-8_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sptchp:978-3-032-16498-8_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.