Sustainable Marketing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-16498-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Dobromir Kirilov Stoyanov, 2026. "The Call for Sustainable Future: A Fad or a Must?," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 0, pages 1-20, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Sustainable Marketing Process: A Value-Based Approach," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 0, pages 21-33, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Understanding Sustainable Value Through Consumer Behavior," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 3, pages 35-54, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Creating Sustainable Value Through Product Management," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 4, pages 55-69, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Creating Sustainable Value Through Price Management," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 5, pages 71-85, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Communicating Sustainable Value Through Marketing Communications," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 6, pages 87-101, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Delivering Sustainable Value Through Customer Relationships," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 7, pages 103-124, Springer.
- Dobromir Kirilov Stoyanov, 2026. "Sustainable Value in Action: Case Studies," Springer Texts in Business and Economics, in: Sustainable Marketing, chapter 8, pages 125-145, Springer.
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