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Sawtooth Software’s Influence on the Conjoint Analysis Industry

In: Applied Conjoint Analysis

Author

Listed:
  • Vithala R. Rao

    (S. C. Johnson Graduate School of Management Cornell University, Deane Malott Professor of Management (Emeritus))

Abstract

We are grateful to Vithala Rao for his invitation to contribute a chapter to this important book on conjoint analysis. Vithala has encouraged us to cover the history of Sawtooth Software and its influence on the conjoint analysis industry, some details about the multiple flavors of conjoint analysis and market simulator tools it has commercialized, along with examples illustrating their impact across multiple fields and industries.

Suggested Citation

  • Vithala R. Rao, 2026. "Sawtooth Software’s Influence on the Conjoint Analysis Industry," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 16, pages 515-532, Springer.
    • Handle: RePEc:spr:sptchp:978-3-032-00894-7_16
    DOI: 10.1007/978-3-032-00894-7_16
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