Applied Conjoint Analysis
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-032-00894-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Vithala R. Rao, 2026. "Problem Setting," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 1, pages 1-55, Springer.
- Vithala R. Rao, 2026. "Some Consumer Behavior Paradigms," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 2, pages 57-66, Springer.
- Vithala R. Rao, 2026. "Theory and Design of Conjoint Studies (Ratings Based Methods)," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 3, pages 67-114, Springer.
- Vithala R. Rao, 2026. "Analysis and Utilization of Conjoint Data (Ratings Based Methods)," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 4, pages 115-165, Springer.
- Vithala R. Rao, 2026. "Choice Based Conjoint Studies: Design and Analysis," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 5, pages 167-232, Springer.
- Vithala R. Rao, 2026. "Methods for a Large Number of Attributes," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 6, pages 233-273, Springer.
- Vithala R. Rao, 2026. "Advanced Methods of Analysis (Machine-Learning Based and Other)," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 7, pages 275-287, Springer.
- Vithala R. Rao, 2026. "Noncompensatory Models for Conjoint Analysis," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 8, pages 289-301, Springer.
- Vithala R. Rao, 2026. "Applications for Product and Service Design and Product Line Decisions," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 9, pages 303-349, Springer.
- Vithala R. Rao, 2026. "Applications for Product Positioning and Market Segmentation," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 10, pages 351-368, Springer.
- Vithala R. Rao, 2026. "Applications for Pricing Decisions," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 11, pages 369-397, Springer.
- Vithala R. Rao, 2026. "Applications to a Miscellany of Marketing Problems," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 12, pages 399-428, Springer.
- Vithala R. Rao, 2026. "Recent Developments and Future Outlook," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 13, pages 429-454, Springer.
- Vithala R. Rao, 2026. "Beyond Conjoint Analysis: Advances in Preference Measurement," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 14, pages 455-473, Springer.
- James Agarwal & Wayne S. DeSarbo & Naresh K. Malhotra & Vithala R. Rao, 2026. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 15, pages 475-514, Springer.
- Vithala R. Rao, 2026. "Sawtooth Software’s Influence on the Conjoint Analysis Industry," Springer Texts in Business and Economics, in: Applied Conjoint Analysis, edition 0, chapter 16, pages 515-532, Springer.
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