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Pricing and Revenue-Oriented Capacity Allocation

In: Global Supply Chain and Operations Management

Author

Listed:
  • Dmitry Ivanov

    (Berlin School of Economics and Law)

  • Alexander Tsipoulanidis

    (Berlin School of Economics and Law)

  • Jörn Schönberger

    (Technical University of Dresden)

Abstract

This chapter provides a structured introduction to important ideas and procedures of revenue management (RM) with a focus on price determination. The exploration of the opportunities as well as limitations of RM is guided by a comprehensive case study from the transportation sector. After you have successfully worked through this chapter, you will be able to answer the following basic question of pricing: How can we determine adequate and customer-specific prices for the products we sell to our customers?

Suggested Citation

  • Dmitry Ivanov & Alexander Tsipoulanidis & Jörn Schönberger, 2021. "Pricing and Revenue-Oriented Capacity Allocation," Springer Texts in Business and Economics, in: Global Supply Chain and Operations Management, edition 3, chapter 17, pages 583-623, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-72331-6_17
    DOI: 10.1007/978-3-030-72331-6_17
    as

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