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Application of Rural E-commerce

In: Handbook of E-commerce in China

Author

Listed:
  • Shengyu He

    (Xichang University)

  • Zhenjun Zhao

    (Xichang University)

  • Si Li

    (Xichang University)

Abstract

This chapter delves into the multifaceted application of rural e-commerce and its transformative impact on rural economies. It underscores the significance of rural e-commerce in expanding market access for agricultural products, bolstering farmer incomes, and revitalizing rural communities. The chapter examines the current status of rural e-commerce applications, highlighting advancements in infrastructure development, e-commerce platform sophistication, and logistics optimization. Furthermore, it explores the future trajectory of rural e-commerce, emphasizing its continued potential to drive economic growth, social development, and poverty alleviation in rural areas.

Suggested Citation

  • Shengyu He & Zhenjun Zhao & Si Li, 2025. "Application of Rural E-commerce," Springer Books, in: Zheng Qin & Qinghong Shuai (ed.), Handbook of E-commerce in China, chapter 41, pages 841-850, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-7629-3_41
    DOI: 10.1007/978-981-96-7629-3_41
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