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A Roadmap to Business Research

In: Business Research

Author

Listed:
  • Merwe Oberholzer

    (North-West University)

  • Pieter W. Buys

    (North-West University)

Abstract

This chapter seeks to constitute a roadmap or framework to guide business researchers in contextualizing and planning their research efforts. A literature study was conducted to investigate the research concept, the boundary of research, and the research process’ conceptual framework. This chapter summarized research as a systematic investigation to reveal new knowledge. In guiding industry-orientated business research, it is acknowledged that management action may solve some business problems. In contrast, higher levels of organizational issues and critical reflection of business issues may require actual research. The framework for business research is divided into four parts: the research problem, research design, empirical evidence, and conclusion. The central part of the map is the design section that organizes the philosophic approach (theoretical foundation, research philosophy, and assumptions) on the one side and the applied research methods and techniques on the other side, with the research methodology acting as a bridge between the sides. The framework constitutes a guide when embarking on the journey to solve industry-orientated business research.

Suggested Citation

  • Merwe Oberholzer & Pieter W. Buys, 2023. "A Roadmap to Business Research," Springer Books, in: Pieter W. Buys & Merwe Oberholzer (ed.), Business Research, chapter 0, pages 11-40, Springer.
  • Handle: RePEc:spr:sprchp:978-981-19-9479-1_2
    DOI: 10.1007/978-981-19-9479-1_2
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    More about this item

    Keywords

    Business research; Empirical evidence; Research design; Research method; Research methodology; Research philosophy; Research problem;
    All these keywords.

    JEL classification:

    • A31 - General Economics and Teaching - - Multisubject Collective Works - - - Multisubject Collected Writings of Individuals
    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General

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