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China Market Environment

In: Contemporary Strategic Chinese American Business Negotiations and Market Entry

Author

Listed:
  • Steve Clarke

    (Royal Melbourne Institute of Technology)

  • Todd Rogers

    (Royal Melbourne Institute of Technology)

Abstract

Assessing the China market is not only critically important for your considerable and careful deliberation for your decision to enter the PRC, but also for the purposes of developing the way in which you will enter, and the marketing approaches required for success. Both macro and micro environmental research and data must be contextual, reflecting the intense cultural elements of the China business community, the negotiations process, and consumer consumption and segmentation considerations. Further, an important element of your China analysis should incorporate a meso -level, or the population and market segment that falls between the micro and macro levels, and/or to help connect these various levels in terms of how they help you define your China market approach and strategies.

Suggested Citation

  • Steve Clarke & Todd Rogers, 2023. "China Market Environment," Springer Books, in: Steven J. Clarke (ed.), Contemporary Strategic Chinese American Business Negotiations and Market Entry, pages 195-230, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-6986-7_5
    DOI: 10.1007/978-981-19-6986-7_5
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