Medical Tourism in Mexico. Analysis of the Economic and Technological Model in the COVID-19 Pandemic Era

In the last decades, organizations have generated and exploited the data product of their operational activity using technological tools to support executives in decision-making, seeking to incorporate economic and social benefits. A key factor today to increase the competitiveness of service providers is taking advantage of the exponential increase in Internet purchases that has been further enhanced by the COVID-19 pandemic. The use of social networks as a means of reference and knowledge of recommendations based on the experience of other users, as well as the use of mobile applications, have contributed to exponentially exploding e-commerce and making it increasingly profitable for companies. This document analyzes the data obtained from various sources, in order to determine the behaviors and preferences related to medical tourism. The study seeks to determine which are the main factors that allow predicting consumption habits and leading the various options for socially responsible medical tourism through the use of advanced analytical and artificial intelligence tools, in order to identify the most attractive alternatives to benefit consumers in an adverse environment like the one the world is facing because of the global pandemic caused by COVID-19, which represents a significant challenge for most industries, but also generates new opportunities with significant benefits for those who know how to take advantage of them.