IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-51565-2_6.html

The Sociological Perspective on Brands

In: The Church as a Brand

Author

Listed:
  • Oliver Errichiello

Abstract

Chapter 6 develops the brand sociological approach, which understands brands as living “idea organisms” with evolutionary dynamics, shifting from instrumental means-end thinking to the preservation of the individual core essence through comprehensive promise reliability, with the church functioning as an energy system with a generator (institution) and accumulator (community). Central to this is the three-stage process from self-similarity (a recognizable pattern in all manifestations) through positive prejudices (which arise from concrete performance experiences and provide cognitive relief) to trust as the result of consistent social interactions over time. The brand sociological insight shows that church modernization efforts often alienate both target groups, while the “silent” congregation members are overlooked. Therefore, successful church branding requires internal clarity about spiritual identity and its consistent implementation in everyday life, rather than spectacular communication campaigns.

Suggested Citation

  • Oliver Errichiello, 2026. "The Sociological Perspective on Brands," Springer Books, in: The Church as a Brand, chapter 0, pages 47-74, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-51565-2_6
    DOI: 10.1007/978-3-658-51565-2_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-51565-2_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.