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The Church as a Brand
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-51565-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Oliver Errichiello, 2026. "A Theoretical Clarification: Brand Sociology is not Religious Branding," Springer Books, in: The Church as a Brand, chapter 0, pages 1-5, Springer.
- Oliver Errichiello, 2026. "The Church as a Brand: An Introduction," Springer Books, in: The Church as a Brand, chapter 0, pages 9-13, Springer.
- Oliver Errichiello, 2026. "Church and Advertising," Springer Books, in: The Church as a Brand, chapter 0, pages 15-18, Springer.
- Oliver Errichiello, 2026. "The Church’s Communication Work in the 20th Century," Springer Books, in: The Church as a Brand, chapter 0, pages 19-35, Springer.
- Oliver Errichiello, 2026. "Brand Sociological Theory in the Ecclesiastical Context," Springer Books, in: The Church as a Brand, chapter 0, pages 37-46, Springer.
- Oliver Errichiello, 2026. "The Sociological Perspective on Brands," Springer Books, in: The Church as a Brand, chapter 0, pages 47-74, Springer.
- Oliver Errichiello, 2026. "The Societal and Communal Challenges of a Modern Church," Springer Books, in: The Church as a Brand, chapter 0, pages 75-86, Springer.
- Oliver Errichiello, 2026. "Operational Premises of Ecclesiastical Brand Management: From Theory to Practical Application," Springer Books, in: The Church as a Brand, chapter 0, pages 89-92, Springer.
- Oliver Errichiello, 2026. "The Psychology of Brand Perception: From Concrete Experiences to Abstract Judgments," Springer Books, in: The Church as a Brand, chapter 0, pages 93-97, Springer.
- Oliver Errichiello, 2026. "Steering the Pattern of Brand Strengths," Springer Books, in: The Church as a Brand, chapter 0, pages 99-112, Springer.
- Oliver Errichiello, 2026. "Application of the Genetic Code in the Diocese of Feldkirch/Vorarlberg (Austria)," Springer Books, in: The Church as a Brand, chapter 0, pages 113-124, Springer.
- Oliver Errichiello, 2026. "Outlook: The Future of the Church—A New Departure into Community," Springer Books, in: The Church as a Brand, chapter 0, pages 125-133, Springer.
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