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Mäandertourismus – mehr als nur eine Themenroute: Erlebnisse und Gästebindung abseits bekannter Pfade

In: Customer Experience Leadership im Tourismus

Author

Listed:
  • Dieter M. Schlesinger

    (International School of Management)

  • Simon M. Neumair

    (International School of Management)

Abstract

Zusammenfassung Ziel des Beitrags ist es aufzuzeigen, wie aus einer Reihung von Sehenswürdigkeiten (Attraktionen) entlang einer Route ein Raum zum Schlendern und Verweilen mit einzigartigen Gästeerlebnissen und -beziehungen entstehen kann. Hierfür greift der Beitrag zunächst das Beispiel des südafrikanischen Midland Meander auf und legt dessen Erfolgskriterien dar. Im Anschluss wird auf Konzepte zu touristischen Routen und Netzwerktheorien eingegangen, um aus diesen einen Ansatz für einen Mäandertourismus zu entwickeln.

Suggested Citation

  • Dieter M. Schlesinger & Simon M. Neumair, 2026. "Mäandertourismus – mehr als nur eine Themenroute: Erlebnisse und Gästebindung abseits bekannter Pfade," Springer Books, in: Marco A. Gardini (ed.), Customer Experience Leadership im Tourismus, pages 509-528, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50094-8_28
    DOI: 10.1007/978-3-658-50094-8_28
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