IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-49614-2_98.html

Potenzielle Anwendungen des Metaverse im B2B-Vertrieb

In: Praxishandbuch Digitales Management

Author

Listed:
  • Leon Kahl

    (Hochschule für Wirtschaft und Umwelt (HfWU) Nürtingen-Geislingen)

Abstract

Zusammenfassung Die in diesem Beitrag beschriebene Studie untersucht potenzielle Anwendungen des Metaverse im B2B-Vertrieb und identifiziert sechs Einsatzfelder: 3D-Produktpräsentationen, Verkaufs- und Beratungsgespräche, Anwenderschulungen, 3D-Selbstbedienungs-Onlineshops, Meeting- und Kollaborationsformate sowie virtuelle Messen. Durch Experteninterviews wird das Potenzial dieser Anwendungen bestätigt. Die Ergebnisse zeigen, dass das Metaverse die Effizienz und Nachhaltigkeit im Vertrieb steigern, die Kundenbindung stärken und gleichzeitig Kosten reduzieren kann. Besonders bei komplizierten Produkten bietet das Metaverse durch immersive Technologien neue produktive Vertriebsmöglichkeiten. Die Studie liefert praxisrelevante Handlungsempfehlungen und hebt die Bedeutung von Know-how zum Metaverse hervor.

Suggested Citation

  • Leon Kahl, 2026. "Potenzielle Anwendungen des Metaverse im B2B-Vertrieb," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 707-722, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49614-2_98
    DOI: 10.1007/978-3-658-49614-2_98
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-49614-2_98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.