IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-49614-2_87.html

Web3: Anwendungsfelder in Marketing und Vertrieb

In: Praxishandbuch Digitales Management

Author

Listed:
  • Stefan Detscher

    (Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen (HfWU), Digital Business School & Institute)

  • Michelle Knapp

    (Festool/Digital Business Institute an der HfWU)

Abstract

Zusammenfassung Der Beitrag untersucht die Einsatzmöglichkeiten von Web3-Technologien in Marketing und Vertrieb. Es wird die Entwicklung des Internets hin zur dritten Webgeneration evaluiert, welche auf Blockchain-Technologie basiert und Dezentralisierung anstrebt. Im Fokus stehen die Implikationen von Web3 für digitales Marketing, einschließlich Smart Contracts, Kryptowährungen, NFTs und dem Metaverse. Anhand von Experteninterviews werden die Potenziale und strategischen Anwendungen von Web3-Technologien untersucht. Ziel ist es, praxisnahe Einsichten und skalierbare Strategien zu identifizieren.

Suggested Citation

  • Stefan Detscher & Michelle Knapp, 2026. "Web3: Anwendungsfelder in Marketing und Vertrieb," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 509-530, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49614-2_87
    DOI: 10.1007/978-3-658-49614-2_87
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-49614-2_87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.