IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-49614-2_79.html

Suchen und gefunden werden: Wie KI den Zugang zu Informationen verändert

In: Praxishandbuch Digitales Management

Author

Listed:
  • Henning Schürig

    (Be digital GmbH)

Abstract

Zusammenfassung Im Zeitalter der künstlichen Intelligenz (KI) verändert sich die Informationssuche grundlegend. Suchmaschinen verstehen Anfragen zunehmend kontextbasiert, während KI-Assistenten wie Chatbots dialogorientierte Sucherlebnisse schaffen. Gleichzeitig liefern Systeme immer häufiger direkte Antworten (Zero-Click), ohne dass Websites besucht werden. Für Unternehmen bedeutet dieser Wandel der Suche neue Herausforderungen im digitalen Gefundenwerden: Klassische Search Engine Optimization (SEO) muss um Answer Engine Optimization (AEO) ergänzt werden, damit man in KI-generierten Ergebnissen sichtbar bleibt. Der Beitrag zeigt, wie sich die Suche im KI-Zeitalter verändert und wie Unternehmen ihre Inhalte gezielt an die neue Suchära anpassen können. Ein Ausblick beleuchtet, wie sich die Rolle von Google möglicherweise ändert.

Suggested Citation

  • Henning Schürig, 2026. "Suchen und gefunden werden: Wie KI den Zugang zu Informationen verändert," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 429-446, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49614-2_79
    DOI: 10.1007/978-3-658-49614-2_79
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-49614-2_79. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.