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Social Selling: Beziehungsorientierter Vertrieb in sozialen Netzwerken

In: Praxishandbuch Digitales Management

Author

Listed:
  • Benedikt Römmelt

    (University of Applied Sciences Erfurt, Faculty of Business, Logistics and Transport)

Abstract

Zusammenfassung Social Selling, die beziehungsorientierte Nutzung sozialer Netzwerke zur Erreichung von Vertriebszielen, etabliert sich im digitalen B2B-Vertrieb als Ansatz jenseits der klassischen Kaltakquise. Dieser Beitrag beschreibt die Bedeutung des Social Selling, grenzt es vom Influencer Marketing ab und beleuchtet den Forschungsstand. Weiterhin werden typische Maßnahmen wie Content-Marketing, Personal Branding und Employee Advocacy sowie relevante Plattformen wie LinkedIn und grundlegende Herausforderungen sowie Zukunftsperspektiven diskutiert.

Suggested Citation

  • Benedikt Römmelt, 2026. "Social Selling: Beziehungsorientierter Vertrieb in sozialen Netzwerken," Springer Books, in: Stefan Detscher & Michael Hepp (ed.), Praxishandbuch Digitales Management, pages 921-934, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49614-2_108
    DOI: 10.1007/978-3-658-49614-2_108
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