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Beyond Sales – Wie externe Strategien den Vertrieb stärken

In: Der Wandel im Vertrieb

Author

Listed:
  • Stephan Hellwig

    (Dörken Digital Ventures GmbH)

Abstract

ZusammenfassungIn diesem Beitrag wird untersucht, wie Unternehmen durch gezielte M&A-Transaktionen, Corporate Venture Capital, Joint Ventures und Spin-offs nicht nur ihre Marktstellung erweitern, sondern auch die Potenziale ihres Vertriebs nachhaltig stärken können. Diese externen Strategien sind nicht isolierte Maßnahmen, sondern integraler Bestandteil einer ganzheitlichen Unternehmensstrategie, die den Vertrieb als Schlüsselkomponente in den Mittelpunkt stellt. Der Beitrag bietet eine fundierte Analyse, wie externe Strategien den Vertrieb in einer dynamischen Unternehmensentwicklung stärken können.

Suggested Citation

  • Stephan Hellwig, 2026. "Beyond Sales – Wie externe Strategien den Vertrieb stärken," Springer Books, in: Christina Riess & Ann-Kathrin de Moy (ed.), Der Wandel im Vertrieb, chapter 2, pages 19-33, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49466-7_2
    DOI: 10.1007/978-3-658-49466-7_2
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