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Geschichte der haptischen Werbung: Gastbeitrag von Steven Baumgaertner

In: Haptische Werbung. Merchandising. Licensing

Author

Listed:
  • Michael Kleinjohann

    (ISM International School of Management)

Abstract

Zusammenfassung Werbung blickt auf eine lange Entwicklungsgeschichte zurück, die bis in die Steinzeit reicht. Besonders die Geschichte der Werbeartikel ist geprägt von zahlreichen Meilensteinen, die die Bedeutung haptischer Kommunikation unterstreichen und die enge Verbindung zwischen werbungtreibenden Unternehmen sowie der produzierenden und handelnden Werbeartikel- und Merchandisingbranche verdeutlichen.

Suggested Citation

  • Michael Kleinjohann, 2025. "Geschichte der haptischen Werbung: Gastbeitrag von Steven Baumgaertner," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 3-22, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49129-1_1
    DOI: 10.1007/978-3-658-49129-1_1
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