Haptische Werbung. Merchandising. Licensing
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-49129-1
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Michael Kleinjohann, 2025. "Geschichte der haptischen Werbung: Gastbeitrag von Steven Baumgaertner," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 3-22, Springer.
- Michael Kleinjohann, 2025. "Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 27-60, Springer.
- Michael Kleinjohann, 2025. "Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 61-90, Springer.
- Michael Kleinjohann, 2025. "Ethisches und regulatives Umfeld von haptischer Werbung, Merchandising und Licensing," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 91-109, Springer.
- Michael Kleinjohann, 2025. "Markenführung mit haptischer Werbung, Merchandising und Licensing," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 113-168, Springer.
- Michael Kleinjohann, 2025. "Marketingmanagement haptischer Werbung," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 171-180, Springer.
- Michael Kleinjohann, 2025. "Marketingstrategien haptischer Werbung," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 181-230, Springer.
- Michael Kleinjohann, 2025. "Marketingmanagement im Merchandising," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 233-265, Springer.
- Michael Kleinjohann, 2025. "Marketingstrategien im Merchandising," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 267-317, Springer.
- Michael Kleinjohann, 2025. "Einsatzfelder von Merchandising im Fokus," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 319-346, Springer.
- Michael Kleinjohann, 2025. "Marketingmanagement von Licensing," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 349-371, Springer.
- Michael Kleinjohann, 2025. "Marketingstrategien im Licensing," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 373-387, Springer.
- Michael Kleinjohann, 2025. "Einsatzfelder von Licensing im Fokus," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 389-422, Springer.
- Michael Kleinjohann, 2025. "Zur Zukunft von haptischer Werbung und Merchandising: Experteninterview mit Steven Baumgaertner," Springer Books, in: Haptische Werbung. Merchandising. Licensing, chapter 0, pages 425-435, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-658-49129-1. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.
Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-49129-1.html