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Research on Factors Affecting Mobile E-Commerce Consumer Trust

In: Liss 2013

Author

Listed:
  • Yuan Liang

    (Beijing Jiaotong University)

Abstract

Based on the study of previous literature of e-commerce trust and Mobile business confidence, this Paper summarizes the factors influencing consumer trust in mobile e-commerce as three aspects: Consumers’ individual factors, Mobile commerce vendors’ factors and the factors of security, and established the theoretical model of these influencing variables and consumer trust innovatively. Finally, the paper presents suggestions on increasing consumer trust on mobile e-commerce and promoting China’s mobile e-commerce.

Suggested Citation

  • Yuan Liang, 2015. "Research on Factors Affecting Mobile E-Commerce Consumer Trust," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 1023-1028, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_153
    DOI: 10.1007/978-3-642-40660-7_153
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    Cited by:

    1. Davide Di Fatta & Roberto Musotto & Walter Vesperi, 2016. "Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 33-44, December.

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