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Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy

In: Proceedings of 20th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Li-li Wang

    (Hunan University)

  • Yue-wu Wang

    (Hunan University)

  • Wen-ming Sun

    (Hunan University)

Abstract

This paper takes listed agricultural companies from 2007 to 2011 in our country as sample and analyzes the existing problems of human capital investment and the influence on enterprise performance by using independent sample t test and regression analysis. Then we discuss the relationship between human capital investment, enterprise performance and marketing strategy. The study found that human capital investment can promote agricultural enterprise performance. And that will be more sensitive under the influence of positive marketing strategy.

Suggested Citation

  • Li-li Wang & Yue-wu Wang & Wen-ming Sun, 2013. "Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 20th International Conference on Industrial Engineering and Engineering Management, edition 127, pages 827-835, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40072-8_82
    DOI: 10.1007/978-3-642-40072-8_82
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    Cited by:

    1. Nicoleta Valentina Florea & Mircea Constantin Duică & Constantin Aurelian Ionescu & Anișoara Duică & Mihaela Cristina Onica Ibinceanu & Sorina Geanina Stanescu, 2021. "An Analysis of the Influencing Factors of the Romanian Agricultural Output within the Context of Green Economy," Sustainability, MDPI, vol. 13(17), pages 1-17, August.

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