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The Adoption of Smartphone Applications by Airlines

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Yuzhu Liu

    (The Hong Kong Polytechnic University)

  • Rob Law

    (The Hong Kong Polytechnic University)

Abstract

Given the increasing number of smartphone users worldwide, the use of applications as marketing tools can have a significant impact on the tourism industry. More tourism businesses, especially airlines, have begun using smartphone applications as a corporate marketing strategy to cater for customer needs. This article presents the findings of a study of the adoption of such applications in the airline industry. Data on 453 airlines were accessed to investigate whether the company provided smartphone applications and the influence on this decision of different characteristics (such as location and business coverage). The results show that the type of airline has a significant impact on its adoption of smartphone applications. This paper serves as a guide for airline enterprises considering adopting this new technology to enhance future innovation and competitiveness.

Suggested Citation

  • Yuzhu Liu & Rob Law, 2013. "The Adoption of Smartphone Applications by Airlines," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 47-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_5
    DOI: 10.1007/978-3-642-36309-2_5
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    Cited by:

    1. Bogicevic, Vanja & Bujisic, Milos & Bilgihan, Anil & Yang, Wan & Cobanoglu, Cihan, 2017. "The impact of traveler-focused airport technology on traveler satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 351-361.
    2. Yuxuan Lin & Ryosuke Shimoda, 2023. "Impact of Intellectualization of a Zoo through a FCEM-AHP and IPA Approach," Land, MDPI, vol. 12(1), pages 1-17, January.
    3. L. Zhang & Y. P. Wang & J. Sun & B. Yu, 2019. "The sightseeing bus schedule optimization under Park and Ride System in tourist attractions," Annals of Operations Research, Springer, vol. 273(1), pages 587-605, February.
    4. Wang, Xia & Li, Xiang (Robert) & Zhen, Feng & Zhang, JinHe, 2016. "How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach," Tourism Management, Elsevier, vol. 54(C), pages 309-320.

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