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Reputation capital Building and maintaining trust in the 21st century

In: Reputation Capital

Author

Listed:
  • Joachim Klewes

    (Pleon GmbH)

  • Robert Wreschniok

    (Pleon GmbH)

Abstract

Given the speed and diversity of the information on offer in today’s global media society, the saturation of markets with high-quality, yet almost indistinguishable products, and a global shortage of qualified specialists, it is no longer self-evident that companies can retain employees and suppliers, keep their customers’ loyalty, or convince investors to hold on to their shares for the long term. A growing tension is emerging between the emancipation of consumers and employees on the one hand, and their disorientation in a sea of information and goods on the other. Here, reputation is becoming more important as an intangible corporate asset and a means of orientation in society. This is because, for a long time now, product and price strategies have no longer been the only decisive factors for competition. Instead, the focus has increasingly turned to the competence, integrity and the attractiveness of a company in the battle for stakeholder trust.

Suggested Citation

  • Joachim Klewes & Robert Wreschniok, 2009. "Reputation capital Building and maintaining trust in the 21st century," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 1-8, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_1
    DOI: 10.1007/978-3-642-01630-1_1
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    Citations

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    Cited by:

    1. Dr. Ali M. Al-Khouri, 2013. "e-Government in Arab Countries: A 6-Staged Roadmap to Develop the Public Sector," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(1), pages 80-107, February.
    2. Ingrida Šmaižienė, 2015. "Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 89-103.
    3. Szczanowicz Justyna & Saniuk Sebastian, 2014. "Implementation of CSR concept in manufacturing SMEs," Management, Sciendo, vol. 18(1), pages 1-12, May.
    4. Szczanowicz Justyna & Saniuk Sebastian, 2016. "Evaluation and reporting of CSR in SME sector," Management, Sciendo, vol. 20(1), pages 96-110, May.
    5. Svenja Damberg & Manfred Schwaiger & Christian M. Ringle, 2022. "What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(1), pages 3-18, March.
    6. Francisco Javier Forcadell & Elisa Aracil & Fernando Ubeda, 2020. "Using reputation for corporate sustainability to tackle banks digitalization challenges," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2181-2193, September.
    7. Sebastian Saniuk & Sandra Grabowska & Bożena Gajdzik, 2020. "Social Expectations and Market Changes in the Context of Developing the Industry 4.0 Concept," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    8. Baccarella, Christian V. & Wagner, Timm F. & Kietzmann, Jan H. & McCarthy, Ian P., 2018. "Social media? It's serious! Understanding the dark side of social media," European Management Journal, Elsevier, vol. 36(4), pages 431-438.

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