IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-18341-1_2.html
   My bibliography  Save this book chapter

Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test

In: Advances in Crowdsourcing

Author

Listed:
  • Yannig Roth

    (Université Paris 1 Panthéon-Sorbonne)

  • Daren C. Brabham

    (University of Southern California)

  • Jean-François Lemoine

    (Université Paris 1 Panthéon-Sorbonne/ESSCA Ecole de Management)

Abstract

This study operationalizes different motivational categories to participate in crowdsourcing and tests them with a series of advertisements in different countries. We found that internalized extrinsic motivations were more appealing to individuals overall and that results differed across countries, which is novel in research about crowdsourcing.

Suggested Citation

  • Yannig Roth & Daren C. Brabham & Jean-François Lemoine, 2015. "Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test," Springer Books, in: Fernando J. Garrigos-Simon & Ignacio Gil-Pechuán & Sofia Estelles-Miguel (ed.), Advances in Crowdsourcing, edition 127, chapter 0, pages 15-31, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-18341-1_2
    DOI: 10.1007/978-3-319-18341-1_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. José-Pablo Gómez-Barrón & Miguel-Ángel Manso-Callejo & Ramón Alcarria, 2019. "Needs, drivers, participants and engagement actions: a framework for motivating contributions to volunteered geographic information systems," Journal of Geographical Systems, Springer, vol. 21(1), pages 5-41, March.
    2. Steils, Nadia & Hanine, Salwa, 2019. "Recruiting valuable participants in online IDEA generation: The role of brief instructions," Journal of Business Research, Elsevier, vol. 96(C), pages 14-25.
    3. Ted Y. T. Suen & Simon K. S. Cheung & Fu Lee Wang & John Y. K. Hui, 2022. "Effects of Intrinsic and Extrinsic Motivational Factors on Employee Participation in Internal Crowdsourcing Initiatives in China," Sustainability, MDPI, vol. 14(14), pages 1-23, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-18341-1_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.