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Motivation Behind Members’ Loyalty to Agricultural Cooperatives

In: Interfirm Networks

Author

Listed:
  • Chrysa Morfi

    (Swedish University of Agricultural Sciences)

  • Petri Ollila

    (Helsinki University)

  • Jerker Nilsson

    (Swedish University of Agricultural Sciences)

  • Li Feng

    (Swedish University of Agricultural Sciences)

  • Konstantinos Karantininis

    (Swedish University of Agricultural Sciences)

Abstract

This article explores the importance of a number of motivational factors that may be related to farmer-members’ loyalty to their agricultural cooperative. A review of relevant literature allowed four factors to be identified: the farmers’ view of cooperative ideology, their conception of the cooperative as an assured market channel, their view of the cooperative as providing business orientation, and their trust in the information provided by the cooperative to members. Data from a survey of Finnish farmers showed that the four factors were stronger among loyal members than disloyal members. There were no statistically significant differences between loyal and disloyal farmers with respect to their age and the size of their farm operations.

Suggested Citation

  • Chrysa Morfi & Petri Ollila & Jerker Nilsson & Li Feng & Konstantinos Karantininis, 2015. "Motivation Behind Members’ Loyalty to Agricultural Cooperatives," Springer Books, in: Josef Windsperger & Gérard Cliquet & Thomas Ehrmann & Georg Hendrikse (ed.), Interfirm Networks, edition 127, pages 173-190, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-10184-2_9
    DOI: 10.1007/978-3-319-10184-2_9
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    Cited by:

    1. Chrysoula Morfi & Jerker Nilsson & Karin Hakelius & Kostas Karantininis, 2021. "Social networks and member participation in cooperative governance," Agribusiness, John Wiley & Sons, Ltd., vol. 37(2), pages 264-285, April.

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